Product Listing & SEO
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The Challenges
Newly launched brands encounter numerous challenges, including FBA shipping issues, intense competition, and the need to establish buyer trust. We are prepared to address these challenges with a strategic, solution-focused approach. Our commitment is to resolve issues on priority, ensuring streamlined operations and effective results, ultimately delivering the optimum outcomes that drive brand growth and customer satisfaction.
New Brand To Market
Entering the Indian market on Amazon as a new brand presents unique challenges. With limited brand recognition, we face difficulty standing out among well-known competitors. Building trust through genuine reviews is essential but slow, affecting our growth rate. Additionally, competing on price to attract initial customers can strain profitability, making it critical to balance growth strategies while maintaining brand value
- Low Brand Visibility: Competing with established brands for attention and ranking on Amazon is challenging, as our new brand lacks initial visibility and customer recognition.
- Building Trust through Reviews: Acquiring customer reviews is essential but difficult, as reviews significantly influence purchasing decisions and boost credibility on the platform.
Navigating Competitive Pricing: Competing with established brands often requires pricing adjustments, which can impact margins while we build market presence.
Amazon Sponsored Ads
Running Amazon Sponsored Ads comes with several challenges that impact ad performance and cost-effectiveness. High CPCs, driven by rising competition, often put pressure on budgets and affect ROI. For newer brands, visibility is a major hurdle, as Amazon’s system tends to favor established products in competitive categories. Moreover, analyzing and optimizing campaigns can be complicated due to Amazon’s complex data reporting, requiring continuous adjustments to keep up with platform changes and dynamic consumer behavior.
- Low Ad Visibility for New Brands: Amazon’s algorithm often prioritizes established brands, making it difficult for new or smaller brands to gain initial traction in Sponsored Ads.
High Cost-Per-Click (CPC): Increasing competition leads to high CPCs, making it costly to maintain ad visibility without hurting ROI.
Complex Data Analysis: Interpreting campaign data to optimize keywords, bids, and targeting can be challenging, especially with frequent algorithm updates and market shifts.
Supply Chain & Logistics
Managing supply chain and logistics on Amazon brings several obstacles. Maintaining optimal inventory levels is complex, as stockouts result in missed sales, while overstocks increase storage costs. High Amazon fees for storage and fulfillment can reduce profit margins, especially during low-demand periods. Additionally, delayed shipments and slow restocking create fulfillment bottlenecks, impacting customer experience and brand performance on the platform.
- Inventory Stockouts and Overstocks: Balancing inventory levels to avoid stockouts and overstock issues is challenging, often resulting in lost sales or excess holding costs.
High Fulfillment and Storage Fees: Amazon’s storage and fulfillment fees can quickly add up, impacting profitability, especially with varying demand across seasons.
Inventory Stockouts and Overstocks: Balancing inventory levels to avoid stockouts and overstock issues is challenging, often resulting in lost sales or excess holding costs.
Conversion rate
On Amazon, optimizing for a higher conversion rate is challenging due to factors such as high bounce rates, often resulting from unclear or incomplete product listings. Limited reviews also make it difficult to establish credibility, impacting purchasing decisions. Additionally, price sensitivity among consumers creates a barrier, as shoppers frequently compare prices within the same category, which can reduce conversions if our products aren’t competitively priced.
High Bounce Rates: Many visitors leave product pages without purchasing, often due to unclear product information or insufficient images.
Low Review Count: Limited customer reviews can reduce trust, which is crucial for converting potential buyers on Amazon’s highly competitive platform.
Price Sensitivity: Competing with similar products at lower prices can hinder conversion rates, especially when customers prioritize cost over brand.
