Case Study

How We Achieved $4,000,000 in Revenue in Just 90 Days with Strategic Catgolg SEO & Ad Scaling.

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Company Overview

Transforming Spaces, Defining Lifestyles – The Visionary Furniture Brand.

HNI Corporation is one of the largest office furniture manufacturers in the world in regard to revenues resulting from office segment sales. HNI is also the world’s leading hearth products company, manufacturing and marketing gas, electric, wood and biomass burning fireplaces, inserts, stoves, facings and accessories.

Amazon Guy Services

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Amazon Account Mnagement Service

Product Listing -SEO- Presentation - Compitior Analysis - Logistic Management - Buyer Seller Massage Mnagement

Amazon PPC Service

Amazon PPC Ad's - Remarketing Ad's - Brnad Promostion Ad's - Compitior Targating Ad's - Video Ad's - Brand Store Ad's

The Challenges

Newly launched brands encounter numerous challenges, including FBA shipping issues, intense competition, and the need to establish buyer trust. We are prepared to address these challenges with a strategic, solution-focused approach. Our commitment is to resolve issues on priority, ensuring streamlined operations and effective results, ultimately delivering the optimum outcomes that drive brand growth and customer satisfaction.

New Brand To Market

Entering the Indian market on Amazon as a new brand presents unique challenges. With limited brand recognition, we face difficulty standing out among well-known competitors. Building trust through genuine reviews is essential but slow, affecting our growth rate. Additionally, competing on price to attract initial customers can strain profitability, making it critical to balance growth strategies while maintaining brand value

  • Low Brand Visibility: Competing with established brands for attention and ranking on Amazon is challenging, as our new brand lacks initial visibility and customer recognition.
  • Building Trust through Reviews: Acquiring customer reviews is essential but difficult, as reviews significantly influence purchasing decisions and boost credibility on the platform.
  • Navigating Competitive Pricing: Competing with established brands often requires pricing adjustments, which can impact margins while we build market presence.

Amazon Sponsored Ads

Running Amazon Sponsored Ads comes with several challenges that impact ad performance and cost-effectiveness. High CPCs, driven by rising competition, often put pressure on budgets and affect ROI. For newer brands, visibility is a major hurdle, as Amazon’s system tends to favor established products in competitive categories. Moreover, analyzing and optimizing campaigns can be complicated due to Amazon’s complex data reporting, requiring continuous adjustments to keep up with platform changes and dynamic consumer behavior.

  • Low Ad Visibility for New Brands: Amazon’s algorithm often prioritizes established brands, making it difficult for new or smaller brands to gain initial traction in Sponsored Ads.
  • High Cost-Per-Click (CPC): Increasing competition leads to high CPCs, making it costly to maintain ad visibility without hurting ROI.

  • Complex Data Analysis: Interpreting campaign data to optimize keywords, bids, and targeting can be challenging, especially with frequent algorithm updates and market shifts.

Supply Chain & Logistics

Managing supply chain and logistics on Amazon brings several obstacles. Maintaining optimal inventory levels is complex, as stockouts result in missed sales, while overstocks increase storage costs. High Amazon fees for storage and fulfillment can reduce profit margins, especially during low-demand periods. Additionally, delayed shipments and slow restocking create fulfillment bottlenecks, impacting customer experience and brand performance on the platform.

  • Inventory Stockouts and Overstocks: Balancing inventory levels to avoid stockouts and overstock issues is challenging, often resulting in lost sales or excess holding costs.
  • High Fulfillment and Storage Fees: Amazon’s storage and fulfillment fees can quickly add up, impacting profitability, especially with varying demand  across seasons.

  • Inventory Stockouts and Overstocks: Balancing inventory levels to avoid stockouts and overstock issues is challenging, often resulting in lost sales or excess holding costs.

Conversion rate

On Amazon, optimizing for a higher conversion rate is challenging due to factors such as high bounce rates, often resulting from unclear or incomplete product listings. Limited reviews also make it difficult to establish credibility, impacting purchasing decisions. Additionally, price sensitivity among consumers creates a barrier, as shoppers frequently compare prices within the same category, which can reduce conversions if our products aren’t competitively priced.

  • High Bounce Rates: Many visitors leave product pages without purchasing, often due to unclear product information or insufficient images.

  • Low Review Count: Limited customer reviews can reduce trust, which is crucial for converting potential buyers on Amazon’s highly competitive platform.

  • Price Sensitivity: Competing with similar products at lower prices can hinder conversion rates, especially when customers prioritize cost over brand.

The Approach

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New Brand To Market

To overcome these challenges, we implemented a focused strategy to strengthen brand visibility, build customer trust, and stay competitive on pricing while preserving profitability:

  • Enhanced Brand Visibility through Targeted Ads: We launched targeted Amazon Sponsored Ads and Sponsored Brands campaigns to improve product discoverability. By strategically bidding on high-relevance keywords, we captured customer attention and began building visibility alongside established competitors.

  • Accelerated Trust with a Review-Gathering Strategy: To build credibility, we encouraged customer reviews by offering exceptional post-purchase support and engaging with buyers through Amazon’s “Request a Review” feature. Additionally, we optimized product pages with detailed descriptions, high-quality images, and A+ content, which helped boost trust and improve conversion rates.

  • Competitive yet Profitable Pricing Approach: We conducted a detailed competitor analysis to set pricing that appeals to price-sensitive customers without compromising our margins. We also leveraged time-limited promotions and discounts during peak shopping periods, driving initial sales while establishing our brand as a credible and competitive choice in the market.

Amazon Sponsored Ads

To overcome the challenges associated with running Amazon Sponsored Ads, we implemented a comprehensive strategy focused on enhancing visibility, optimizing costs, and simplifying data analysis:

  • Targeted Keyword Research and Selection: We conducted thorough keyword research to identify long-tail keywords with lower competition that still align with our products. By focusing on these specific terms, we increased our chances of gaining visibility without incurring excessively high CPCs. This strategy allowed us to target niche audiences, improving ad relevance and performance.

  • Utilization of Amazon’s Advertising Tools: We leveraged Amazon’s advertising tools, such as Campaign Manager and Brand Analytics, to gain insights into consumer behavior and ad performance. This helped us make data-driven decisions on bid adjustments and campaign refinements. We also set up automatic campaigns to test different keywords and products, allowing us to gather valuable data before refining our strategies.

  • Regular Performance Reviews and Optimization: We established a routine of weekly performance reviews to analyze campaign metrics and make necessary adjustments. By closely monitoring key indicators such as ACoS (Advertising Cost of Sale) and CTR (Click-Through Rate), we identified underperforming ads and optimized them by adjusting bids, pausing low-performing keywords, and reallocating budgets to more successful campaigns.

Supply Chain & Logistics

To address supply chain and logistics challenges on Amazon, we implemented a series of strategic solutions that optimized inventory management, controlled costs, and enhanced operational efficiency:

  • Data-Driven Inventory Forecasting: We utilized Amazon’s Inventory Performance Dashboard and incorporated historical sales data to develop more accurate demand forecasts. By refining our inventory planning, we minimized the risk of both stockouts and overstocks, maintaining optimal stock levels throughout varying demand periods.

  • Dynamic Replenishment System: We introduced a dynamic restocking approach based on real-time sales trends and seasonality. This adaptive model allowed us to adjust order quantities and timing, preventing inventory shortages while avoiding excess stock that results in additional storage costs.

  • Cost Optimization for Fulfillment and Storage Fees: By strategically adjusting storage timing and using Amazon’s FBA Inventory Age tool, we identified slow-moving inventory and set targeted liquidation strategies. Additionally, we transferred seasonal or slow-selling products to third-party warehouses during off-peak periods, significantly reducing storage fees while keeping fulfillment costs manageable.

Conversion rate

To address the challenges of optimizing conversion rates on Amazon, we implemented a targeted strategy focused on enhancing product listings, building trust, and addressing price sensitivity:

  • Enhanced Product Listings: We revamped our product pages to ensure clear, concise, and informative descriptions, coupled with high-quality images and videos. Utilizing A+ content allowed us to highlight key features, benefits, and use cases, making the listings more engaging and informative, which significantly reduced bounce rates.

  • Review Generation Initiatives: To build credibility and trust, we launched a review generation campaign by engaging with customers post-purchase. This included utilizing Amazon’s “Request a Review” feature and encouraging satisfied customers to leave feedback. Additionally, we provided exceptional customer service, which fostered positive experiences that naturally led to more reviews.

  • Competitive Pricing Strategy: We conducted a comprehensive competitor analysis to ensure our pricing was competitive while maintaining margins. Implementing limited-time promotions and bundling products allowed us to offer attractive deals that appealed to price-sensitive customers. This approach helped to position our products favorably against similar offerings in the market.

Professional Team

Get to know the professional barbers behind our skilled team

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Founder

The Visionary Barber: Unveiling the Founder's Story

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Barber, Founder

Jenson Singleton

Barber Shop Chronicles: Stories from the Grooming Chair

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